Lights! Camera! Take Action!
If that's not compelling enough, she has a few other reasons for believing video should play a central role in your email marketing strategy. According to a Forrester study:
According to Cubarrubia, successful implementation depends on posting videos where they may be easily found—but not embedded in your message. "Most ISPs have a limit to how much information can be in an email," she notes, "and an embedded video would far exceed this limit. Instead, just include links to the video within the message." She passes on a Forrester recommendation: make the link visually interesting by using a screen shot. The Po!nt: Get ready for your close-up! Film a couple of cool videos, and send the links to your list. Now is the time to beat your competition to the video punch. Source: Mobile Storm. Read the full post here. | |
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Revelação!!! O texto está em inglês, pesquisa da Nielsen online revela a importância dos vídeos de sua empresa estarem na web.
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